BMW Sets Sales Goal of 100,000 Electric Cars in 2017

Electric cars have been around for far longer than many of us have realized, dating all the way back to the 19th century. The first production of an electric car took place in 1884 in London, and was built by Thomas Parker, using specially designed and high capacity rechargeable batteries. Within recent years, we have seen a considerable rise in electric vehicles on the road. In 2012, there were an estimated 100,000 electric cars in use. Fast forward to 2016, and that number has increased to 1.3 million worldwide. The rapidly growing figures have caused many automotive companies to tackle the industry, introducing their own models.

Recently, BMW launched its aspirations of reaching a total sale of 100,000 electric cars for the following year of 2017. Since the launch of the BMW i, there have been over 100,000 electrified BMW’s driving on worldwide roads, this includes both models of the i3 and i8, as well as the PHEV offerings. In total, BMW offers seven models that are plug-in hybrids, or run solely on electric power. At this point, the i3 is the only battery electric vehicle, and has recently boosted its range and battery capacity to keep the vehicle on road longer. At its current standing, the i3 would account for 25% of the total 2017 sales.

BMW may have a few tricks in the bag to help compete with the growing market, but we can only wait and see. Other automotive companies, including Volkswagen and Mercedes, plan to unveil new models and designs in the next 4 years, while BMW has yet to make any announcements. The goal of 100,000 sold in 2017 may be deemed too high by some, but the constant increase in demand proves the aspirations are more than possible.

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